Add Value to Your Personal Training Business

Hey Everyone! Check out my thoughts on how to add value to your business (i.e., make more money while working less!) via systems. 

Systems are the foundation of any successful training business! If you don't have 'em, you need 'em!

Entitlement, Striving for Excellence, and Jiro Dreams of Sushi

Entitlement, Striving for Excellence, and Jiro Dreams of Sushi

Last weekend I watched a captivating documentary, titled Jiro Dreams of Sushi.

Jiro is an 85-year-old chef, who owns a small, humble sushi shop in Tokyo. He has been refining his craft for 75 years (75 years!!!!), and has sacrificed nearly everything else in his life to provide the highest quality sushi for his customers. And it shows. His shop is widely regarded as the best sushi joint in Japan, bar none, and he's won all sorts of prestigious awards, the details of which I won't go into now.

He doesn't serve any appetizers. No deserts. Just, sushi.

Jiro trains his apprentices for free, but they have to remain under his tutelage for ten years. Only after ten years, and only then, does he even consider them ready to be a chef. And the training is nothing less than rigorous; one of the apprentices commented that it took him two hundred iterations of making egg sushi before Jiro finally told him he made a good one.

While I don't believe it's unequivocally virtuous to sacrifice everything for one, singular worldly purpose (nor do I believe this is the message of the documentary), this doesn't mean that there aren't many lessons one can learn from Jiro's pursuit, and from the arduous yet loving manner through which he trains his apprentices.

While I'll be discussing the below primarily with respect to the fitness industry, you'll easily be able to extrapolate the principles into your specific sphere of discipline.

It's All About the Metrics

It's All About the Metrics

So, you have decided you need social media to help your company grow.  You figured out which programs will benefit your company the most.  The social media strategy is in place, the plan is being executed, you are using the latest social media tools and now you are kicking butt. You have 50, 000 Facebook Fans, 100,000 Twitter followers, and you are dominating LinkedIn. So what does that all mean?  How do you know your plan is working?