Add Value to Your Personal Training Business

Hey Everyone! Check out my thoughts on how to add value to your business (i.e., make more money while working less!) via systems. 

Systems are the foundation of any successful training business! If you don't have 'em, you need 'em!

How to Manage Your Email Inbox

How to Manage Your Email Inbox

I recently stumbled across a method of managing my email that actually works. It's so simple and effective that I can't believe no one ever showed it to me before.

Now, in the blink of an eye, I can easily reference any reply I'm waiting on, remind myself of the important tasks requiring my attention, and look up that good restaurant my buddy told me about but I can't remember what it's called. All the while, I don't have to sift through a cluttered inbox each time I log in.

I discovered it while reading David Allen's influential book, Getting Things Done, and haven't looked back since. 

David sums up the rationale for his suggested system with the following observation:

"Most people use their email “in” for staging still-undecided actionable things and reference, a practice that rapidly numbs the mind: they know they’ve got to reassess everything EVERY TIME they glance at the screen. If you never had more than a screenful of emails, this approach might be reasonably functional, but with the volume most professionals are dealing with these days, that doesn’t apply."

Being Customer-Centric

Richard Branson, founder of Virgin Group, has a simple litmus test he uses for making decisions across his businesses: Will this provide a better experience for the customer?

"Unless you're customer-centric, you might be able to create something wonderful, but you're not going to survive. It's about getting every little detail right."

In fact, the impetus that moved him into creating Virgin Atlantic, his first airline company, was his frustration with the terrible quality of the airlines as a whole. "Why, I kept wondering, couldn't we create an airline that when you walk on you feel, 'Wow, this is great.' "